Founded in the wake of Israel’s fifth election cycle within four years, Project 5050 emerged from a profound frustration over the underrepresentation of women in Israeli politics. Spearheaded by Yael Yechieli, the initiative aims to achieve an equal 50/50 representation of women and men in all decision-making bodies, from the Knesset to local authorities and public NGOs. In this talk, Yael will share the journey of 5050 from its inception, highlighting its grassroots strategy, the transformative impact on municipal elections, and its vision for a more equitable political future.

Yael Yechiely, a dedicated Israeli social entrepreneur, has been at the forefront of significant Israeli social movements in the realms of religious freedom, human rights, and equality for over a decade. She established Project 5050 after extensive research and on-the-ground insights, launching it publicly the day after Israel’s national elections in November 2022. Quickly gaining traction, the project saw hundreds, then thousands, joining its cause, leading to the formation of over 40 municipal groups in its first year. Despite challenges like the postponement of elections due to the “Iron Swords” war, Yael and her team remained committed, contributing to initiatives like “The Anchor for Military Families” while steadfastly advocating for equal gender representation in all decision-making spheres.